Making Research Comms Work - Beyond Grand Challenge Themes, UN Sdgs, and Research Impact
3:10 PM - 4:10 PM UK Time
Speaker(s): Michael Lavery, CEO, Brand & Reputation, Edd McCracken, Head of Research Communications, University of Edinburgh, Justin Shaw, Chief Higher Education Consultant, Communications Management
Research is a central pillar of many of our institutions' strategies, with an increased investment to create dedicated communications and engagement roles to support research activities and raise the profile of our expertise.
But beyond broad alignment to analogous 'research grand challenge themes' or the UN's Sustainable Development Goals (SDGs), how can we ensure a truly strategic approach to engagement with our research outputs which will drive institutional reputation?
This session, working with one of the sector's most senior research comms experts and a partnership of global reputation consultants, will explore global best practices and top tips to optimise your research comms impact.