Making Sense of your Digital Data: How to Create Reports that Empower Staff and Inspire Action
4:15 PM - 5:15 PM UK Time
Speaker(s): Tony Sheridan, Senior Digital Campaigns Specialist, King Abdullah University of Science and Technology, David Cowan, Marketing Director, 448 Studio & Forumm
Starting with the ambitious goal of creating the "best campaign reports in the world" KAUST's Global Branding and Communications team and 448 Studio developed a project team and undertook a 6-month long project that encompassed 100s hours of work.
Using KAUST's largest brand campaign as the template, we deep-dived into every possible data point across web, emails, print, social media, digital marketing, and brand partnerships to determine what gets reported, how it is reported, and to who.
This session showcases our learnings, and we make recommendations on how to adapt and apply these to your own work and institutions.