Roundtable: How to Use University Podcasts in Student Marketing & Recruitment
8:30 AM - 9:15 AM UK Time
Speaker(s): Celine Kuysters, Marketing Manager, University of Antwerp, Faculty of Business and Economics, Stephanie Limuaco, Head of Marketing, Royal College of Art
Podcasts continue to grow in popularity in a variety of channels, especially among a younger audience. This presents an exciting opportunity for universities to publish interesting content in fresh ways - for stakeholder engagement in general, but also for marketing and recruitment in particular.
In this session, we will explore the current and evolving landscape of university podcasts; what it takes to plan, produce, and publish a podcast; and how your university’s recruitment can benefit from one. We will draw from successful podcasts that the speakers helped produce at University College London, the Royal College of Art, and the University of Antwerp.