The world today is creating a group of relatively young, extremely wealthy philanthropists brought up on data, science, finance, technology and rationality. In seeking out altruistic philosophies that align with their experiences, many have explored Effective Altruism, an approach to philanthropy that removes emotion and storytelling and focus instead on measurable outcomes and impact. In many respects, this clashes heavily with fundraising practices today. In this talk, we explore this community and its giving, explore examples of organisations that have bridged the gap, and discuss whether, when, why, and how we might draw this community closer to our work.