CASE Europe Annual Conference 2023

Roundtable: Why understanding DEI in Marcomms should be a prerequisite for universities’ successful brand positioning?

8:00 AM - 8:45 AM UK Time
Speaker(s): Jen Middleton, Deputy Director of External Communications,, The University of Edinburgh, Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University (ARU), Chair CASE Europe Universities Marketing Forum and Chair, University Centre Leeds and Board Member, Luminate Education Group
Competencies: Global and Cultural CompetenceIntegrity and ProfessionalismRelationship BuildingStrategic Thinking

Marcomms teams play a pivotal role in representing their institution’s mission and values. Equally, marketing and communications campaigns are most effective when created and delivered by teams that are representative of the audiences they seek to engage.

How can Marcomms colleagues support their institutions’ efforts to cater for and attract a growing diverse audience? Are there opportunities in gathering insight from widening participation campaigns/processes? Should we look beyond the HE sectors for inspiration and aspiration? Or do we need to enhance our recruitment processes?

This 45-minute dialogue aims at exploring the link between DEI and Marcomms and equipping marketing and communications teams with a range of innovative ideas and opportunities to help drive a sense of belonging within our university communities.