More than just a reunion programme, 'Time to Celebrate' is an award-winning cross-team collaborative campaign that builds on milestone graduation anniversaries to engage a wider cross-section of alumni than we could ever reach through in-person activities, from recent grads to retirees. In this session, find out how we built a recurring campaign that engages alumni regularly throughout their lives, brings in a 90% positive response to email consent, raises funds from new and disengaged donors and honours the complex history of our institution.