Do you aspire to unlock the true strategic power of marketing to drive performance in your institution? To deliver transformative impact on your institution’s brand and reputation, or in student recruitment, stakeholder and supporter engagement, fundraising, and commercial performance (and for that to be recognised by your colleagues - and Executive team - to increase your influence in shaping your institution’s future)? Just imagine the power of your - or your team's - marketing efforts when equipped with the knowledge, tools, and confidence to build a high-level marketing strategy from scratch…In this masterclass session, we’re going to unpack the ongoing challenges marketers face in this industry - and across all industry sectors - and how you can help to move your institution away from reliance on expensive agencies or consultants (like us!) to embed effective strategic marketing capabilities in-house, by guiding you through an industry-designed framework that delivers results for marketers globally.