When Covid struck, UIC Barcelona launched an annual giving campaign to help students in need. Three years down the road, the campaign has evolved into a program for scholarship support. Case for support, rallying leadership, breaking silos, changing mindsets, overcoming technological challenges, and building a culture of giving within the community are just some of the issues behind establishing annual giving. This session aims to provide you with a hands-on vision and practical advice to start or redefine an annual giving campaign. It will tell the true story: failure and success combined to advance UIC Barcelona's mission.