First-party data is the most reliable data we have access to as higher education marketers but tracking restrictions are tightening and prospective students are less likely than ever to hand Universities their personal data in the pre-application stage. In this session, we’ll explore the challenges student recruitment and marketing teams face in collecting first-party data and delivering personalised experiences to pre-applicants. We’ll look at best practices, real-world examples and discuss how we can develop creative and compelling value exchanges for prospective students. What’s your hook?