It can be challenging to capture the attention of our alumni audiences. In a ‘show-me-you-know-me’ era of personalisation, nurturing affinity at faculty level just might make the difference.

Faculty-based alumni engagement initiatives consider the unique experiences of smaller cohorts of graduates to personalise, encourage involvement and meet strategic priorities. But we can’t do it in isolation.

This session explores the University of Edinburgh School of Chemistry’s journey to creating a faculty-based alumni relations programme, with examples of how close collaboration with the central advancement team amplifies alumni successes and adds value to the graduate experience.