Building momentum and keeping it alive: rolling out new initiatives in Alumni Relations with a lot of stakeholders
4:15 PM - 5:15 PM BST
Speaker(s): Niels Decoster, Community Information Manager, KU Leuven, Andy Adams, Alumni Relations Specialist, University of Luxembourg, Rachel Bray, Head of CERN Alumni Relations, CERN
Track Session
Alumni Relations in large institutes involve many teams on various levels. You need strong engagement from all those stakeholders to launch new initiatives (e.g. an online Alumni Platform). Sustaining enthusiasm post-launch is even more challenging. We'll explore tailor-made tactics, to introduce change and new initiatives across the entire institute, while ensuring everyone feels involved and avoiding a top-down narrative. How do we foster shared responsibility and co-creation, sustain engagement as novelty fades, and ensure universal buy-in when presenting opportunities, not obligations?