The Challenges of University Rebranding in the UK over the Past 15 years
1:40 PM - 2:40 PM BST
Speaker(s): Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University, Robert Pepper, Strategy Director, PS London
Track Session
UK universities have grappled with the concept of branding and marketing as a credible discipline over the past 15 years. This session will showcase numerous examples of how UK HEIs have tackled rebranding repositioning their organisations. Striving to create a 'unique selling proposition' has evolved over these years which has been challenging as the discipline of marketing as a strategic driver has evolved.