Creating a successful legacy fundraising journey: why alumni leave gifts to their alma mater and practical strategies for success
1:40 PM - 2:40 PM BST
Speaker(s): Barrie Bryson, Legacy Gift Manager, University of Glasgow, Thomas Kay, Head of Legacy and Endowments, University of Birmingham, Adale Bennett, Deputy Director of Development & Alumni Relations, Exeter College
Track Session
Legacy fundraising is a rapidly growing area of interest across charities for good reason and HE institutions shouldn't miss out on benefiting from the growth in gifts in wills. If you are wondering about how to begin legacy fundraising, what motivates this type of giving or where to go with concepts like blended giving and a major gifts approach, join Adale, Barrie and Thomas who will share the latest evidence based research and lots of practical advice - even if you have no budget.