UCL has been on a journey to embrace being data driven – using innovative reports to understand what behaviours impact this year’s income and our future success. Our journey has used expertise from across the office but in particular, it has showcased the strength of our operations teams. From getting the data structure right, gathering and tidying the data well, reporting it clearly, establishing trusting but candid relationships and then using these to make specific recommendations to increase effectiveness. We took a theory on how best practice could strengthen all our activity and ultimately transformed how we work.