A lot of universities operate on a devolved model with marketing and communications staff dotted throughout the institution. But how can you build a campaign that everyone can confidently execute and still have the desired impact on your objectives?
Heather MacBain, Head of Marketing at The University of Edinburgh (UoE), will share the process of campaign governance, audience insights, creative development and staff engagement as part of the new co-created #ExtraordinaryEdinburgh student recruitment campaign.
Come and join a discussion about lessons learned and considerations when building a campaign that has longevity and is integrated into your brand DNA.