In this session, you'll hear from Jessica Roehricht at the University of York who will discuss her experience of launching and managing two successful “Challenge Week” campaigns - both fundraising for sport at York. Challenge Week is an initiative which utilises the Hubbub Giving Day platform to host a week (7-9 days) of fundraising for individual clubs and societies, borrowing best practices from the areas of Giving Day and Crowdfunding. Jessica will talk about how the idea came about, how she worked with student clubs and societies to launch Challenge Week and how the appeal expanded their available donor audience at York.