UIC Barcelona launched its giving campaign for the first time in history due to the COVID-19 pandemic. This initiative sparked an annual campaign that has now become the heart of a dynamic scholarship program. Please join us for an inside look at the backstage of our campaign. From changing the mindsets of our top leaders, overcoming tech issues, and driving a new culture of generosity, to engaging people, companies, foundations, and volunteers within our community to take an interest in our university and its mission, we are excited to share the magic that made it possible.

This session isn't all about success; it's also an unfiltered journey through the setbacks and difficulties we had to overcome to make it happen. Sit back as we tell you the story of it all and how we keep striving to do a better job each year. This is the real story of how a young university initiated its biggest effort to engage its community.