How to Podcast for Higher Education Marketing
8:30 AM - 9:15 AM BST
Speaker(s): Stephanie Limuaco, Head of Student Recruitment & Marketing, Royal College of Art, Jutta Kasslin, Head of Marketing, Aalto University, Celine Kuysters, Marketing Manager, University of Antwerp
Roundtable
Podcasts continue to grow in popularity and reach wide audiences around the world. This free and accessible medium presents an opportunity for universities to share engaging content - from showcasing the breadth and depth of research and its impact, to hearing about unique international student experiences on campus, and insights from partners, collaborators, and alumni. It’s proven effective for stakeholder engagement, but also for marketing and recruitment in particular.
Learn more about the landscape of university podcasts; what it takes to plan, produce, and publish a podcast; and how your university’s recruitment can benefit from one.