2024 marks the 50th Anniversary of CASE as an association, which came about from the joining of the American Alumni Council and the American College Public Relations Association. CASE is now the global professional association for those who work in those disciplines, as well as in fundraising and advancement services – and many other specialties. To mark this anniversary, CASE senior leadership will engage a panel of volunteers about the future of advancement. At the end of the year, this conversation will inform a collection of insights about our profession and all its disciplines – the ones we know now, and the ones that might emerge!