This session will show you how to use digital storytelling techniques on the web to make students feel something and help them foster a connection with your university. By humanising your bricks and mortar, showcasing real students and their experiences to bring your campus stories to life, you can drive awareness of and loyalty to your institution by making your brand so much more memorable. Inspire students to have an emotional connection with you, and see the impact this can have on your marketing and recruitment efforts.