The power of personalisation: how to scale personalised communications to better nurture your alumni and supporter relationships
1:40 PM - 2:40 PM BST
Speaker(s): Dana Rock, Director of Content and Experience Design, Pickle Jar Communications Ltd.
Roundtable
How can you deliver the art of relationship management at scale?
In this talk, we will explore how you can harness the power of personalization to boost your alumni and supporter relationships. We will explore how personalised content can add value to your alumni and supporters, how to meaningfully segment your audience, and what you need to do to implement a modular approach to building more targeted campaigns.
Join us as we break down the process and provide practical insights on scaling personalised communications effectively.