Storytelling With Impact. How the University of Bath shared its research story in an award-winning communications campaign
1:40 PM - 2:40 PM BST
Speaker(s): Tom Mason, Head of Strategic Communications, University of Bath
Roundtable
"The campaign has put us on a pathway to not just getting our technology out into the real world, but also potentially for acquisition."
June 2022 saw the launch of the University of Bath's Research With Impact campaign. The storytelling campaign, which would go on to win Best Use of Content in the 2023 CIPR Awards, was designed to position Bath as a leading choice for industry collaboration and academic partnerships.
The session will share how the team designed and delivered Research With Impact and how research was shaped into compelling stories that attracted new partnerships, commercial opportunities, and collaboration.