Supporting applicants through an increasingly competitive HE landscape – a teachers and advisors perspective – SMRS/CASE UMF syndicated research
11:40 AM - 12:40 PM BST
Speaker(s): James Seymour, Director of Marketing and Student Recruitment, University of Northampton, Dan Beynon, Director, SMRS
Track Session
Collaborating with 30 UK universities through the CASE Universities Marketing Forum (UMF) we conducted a programme of research with teachers and advisors to understand their perspective on the approach young people are making to choosing universities or choosing to go to university, how they're being kept informed and who is influencing them.
Join us for an illuminating session to explore the emerging trends in applicant choice and behaviour, and how universities and schools/colleges can support each other to empower students to make informed choices that will positively impact their futures.