The relationship between alumni and their alma mater has evolved significantly, especially accelerated by the COVID-19 pandemic. This shift has redefined what alumni perceive as value—the reasons they choose to donate or engage. The trend  has led many institutions to adopt digital platforms, offering alumni modern experiences easily accessible online. However, a critical question arises: what is the real ROI of these platforms? Especially in the face of stagnating revenue and enrolment for universities, and their need to turn alumni into donors. While a growing number of institutions are seeing digital technology and community platforms as essential for meeting those rising expectations and driving long-term fundraising the return on investment remains uncertain for many. Some institutions struggle, while others succeed, yet only a few fully leverage these platforms' potential. The key lies not just in offering digital programs but in using data to personalize experiences, and turning past behaviour into tailored engagement opportunities. This data-driven approach is crucial for unlocking the full value of digital engagement platforms. But, the path forward has challenges. Join our session to explore these challenges and what opportunities lie for advancement teams.