Hear from 160over90, a global cultural marketing agency, on marketing strategies that drive successful fundraising campaigns at top U.S. universities—and discuss how these strategies can be tailored to the evolving European advancement landscape. This presentation will review best practices for cultivating a culture of philanthropy, crafting compelling cases for support, and even leveraging comprehensive campaigns to elevate your university’s profile. Whether your goal is to move major donors to greater levels of investment, steward the next generation of alumni donors, or strengthen your institution’s brand narrative to bolster appeals, this session promises transferable lessons and invaluable insights.