Curating a Culture of Giving
3:00 PM - 4:00 PM ET
Speaker(s): Lisa Leidy, Agency Principal, Square Spot Design, Andrea Gosselin, Director of Marketing and Communications, Dexter Southfield
Competencies: Industry or Sector ExpertiseStrategic Thinking
Elective Session
This session will follow the evolution of giving a PreK-12 day school located just outside of Boston, MA. Learn what went into taking this school from very little in terms of a culture of philanthropy to having a branded annual fund and yearlong appeal planner. You will hear messaging and timing strategies, view design samples for a planned year of appeals, and see a data snapshot of the outcomes. Leave with ideas and inspiration for curating a culture of giving at your school.