Making the Case for Alumni Engagement Metrics for Schools
Now it its fourth year, CASE’s Alumni Engagement Metrics (AEM) survey can provide your school with benchmarks and insights to help shape strategies and set goals. By collecting counts of alumni engaged philanthropically, as volunteers, experientially, and through communication, the survey provides a framework for measuring engagement consistently across the globe. In this session we will share key findings from the most recent survey and next steps for using the results. We will also include key learnings from measuring engagement data, including suggestions for how to get started – even if your institution doesn’t capture everything (spoiler alert – you never will!). Bring your questions and your colleagues for this timely session! You’ll come away with: an understanding of the CASE framework for measuring alumni engagement; key findings and trends; and suggestions for applying benchmarks for goal-setting and strategic planning.