For school communicators, one of the greatest lessons from the COVID-19 pandemic is that we must maintain strong relationships with teachers, administrators, parents, and alumni to produce impactful storytelling. We can do this by employing journalism-inspired tactics - learning about our school beat, making connections with our sources, and nurturing relationships that will help us get the scoop. In this session, participants will see how these tactics are applied at an independent school and come away with next-day strategies for their institutions.