Let’s face it: measuring engagement is harder than counting gifts, and finding time and resources to get started can be even harder! In this session, we’ll make the case for why it’s worth the investment and how your school can apply CASE’s alumni engagement framework, which measures alumni interaction philanthropically, volunteerism, experientially, and through interactive communication - to meet desired outcomes. The session will draw on data from the CASE Insights on Alumni Engagement survey and engage participants in a discussion about how to get started and take action on results.

Learning Objectives:
1. Understand how CASE measures engagement across four modes and the minimum needed to get started
2. Identify key outcomes of engagement and consider which are top priorities for your school
3. Gain knowledge to create your own strategic data roadmap to refine data collection based on your goals