Grandparents are a key constituency for independent schools, and yet they are rarely on our campuses. In an effort to engage our grandparents near and far as we emerged from the pandemic, our school revamped our Grand Day programming and the communications sent to grandparents throughout the year. These changes in our grandparent engagement strategy, have led to an increase in grandparent philanthropic giving. Join this session, to learn how to leverage existing programs to engage your grandparent population not just on Grand Day, but throughout the school year!