Presentation High School was ready to let go of the complicated, old-school fundraising practices their community had relied on for decades. Their advancement team needed a simple yet elegant way to increase their fundraising capacity without all the clutter that comes with traditional models. Responsive Fundraising’s Three Lanes approach was exactly what they were looking for: a framework that could bend and flex as they matured their fundraising effort. In this session, Presentation’s President, Holly Elkins, and Chief Advancement Officer, Danna Davis, along with Responsive Founder, Jason Lewis, will share how the Three Lanes have afforded Presentation’s team clarity of purpose and clear performance indicators with an intuitive, relationship-centered approach to increasing fundraising capacity.

The Three Lanes approach is not a rigid prescriptive plan; rather, it is a below-the-surface understanding of how effective fundraising really works. In addition to providing a framework for planning and evaluating the program’s overall performance, the Three Lanes approach addresses common roadblocks that organizations encounter in their efforts to create a place where fundraising can thrive. All participants in this session will leave with an understanding of this approach, ideas for implementing it with an existing team, and metrics you can start tracking immediately.