This session will follow a recent brand refresh that became so much more for a pre-nursery through Grade 12 day school located in the highly competitive Long Island market. Learn what went into taking this school from “Who are we?” to “This is us” within months. You will see a before snapshot, learn about the process, and hear the outcomes. Be inspired by how this exercise ultimately bridged departments by bringing clarity to natural ways Development, Communications, and Admissions teams could work together toward one another’s goals based upon renewed common understanding and language. Leave with ideas and inspiration for how better owning who you are as a school strengthens so much more than a marketing message—it strengthens and ignites an entire community.