Ursuline Academy's Alumnae Association dates back to 1899; their Alumnae Office to 1982. Longevity does not necessarily equate success though. Under the leadership of Claire Webb for the past decade, Ursuline's intentional and strategic approach to alumnae engagement has seen great success in increasing Engagement Metrics to more than half of their 10,000 living graduates. Learn about the strategy behind their shift in communications, programs, and events and take away concrete examples you can tailor for your own institution.