Dive into the dynamic world of data-driven storytelling with Katy Steventon, Director of Marketing and Engagement at Rugby School.

This engaging session is tailored specifically to those looking to level up their digital storytelling and engagement strategies at their schools, and will showcase:

How to leverage tracking software;
Using Google Analytics to learn and understand your audience;
The importance of split testing your content and comms;
How to optimize social media posts and other digital content.

The session will also include information on what key performance indicators (KPIs) and metrics are most important to track when implementing these strategies. Katy will use real-world examples throughout the session from her time spent working in the education sector and beyond.

Don’t miss the chance to discover practical techniques to refine your storytelling approach and boost engagement in your school community!