In times of crisis, school communities—including parents, alumni, and faculty—demand transparency and accountability from their leaders. With stakeholders posting on social media in near real-time, the challenge of managing complex situations becomes even more daunting.

This interactive session is designed for everyone from marketing and communications to heads of schools, trustees, and other key decision-makers. Join us as we share tips and work through real (anonymized) case studies in small groups, with presenters adjusting topics to reflect current trends and crises. Through these case studies, participants will develop crucial skills and recognize the importance of advance preparation and having a comprehensive crisis plan in place.