When creating a successful Annual Giving program, there are key things to consider- clear statement of your mission, impactful solicitations that show donors how they make a difference, and giving your constituents the opportunity to support your organization with a Leadership Annual Gift. Statistics show that 90% of your Annual Fund comes from 10% of your donors. A Leadership Annual Giving program can play a powerful role in an organization's overall Annual Fund strategy. Learn about how to set up a Leadership Giving Program, launch the appeal, effectively communicate and market the program to constituents and how to steward those donors into becoming possible major gift prospects. If your organization already has an Annual Leadership Giving program in place, the presentation will help identify ways you can elevate your current strategies to increase dollars raised and identify future major donors.