Asking for donations is often the most challenging aspect of fundraising and can be daunting for fundraisers. Many professionals in our field tend to seek indirect or passive approaches when soliciting donations, which often yield less-than-optimal results.

This presentation will delve into the crucial aspects of who, why, when, and how to effectively ask donors for contributions. Whether you're preparing for your first ask, coaching your Head of School, or guiding a volunteer, this session will equip you with the necessary tools to develop a tailored strategy for engaging your donors.

I advocate for asking early as a key strategy for cultivating long-term donor relationships, and I will share insights into why this approach is effective.