A special gift project (or nano-campaign) is any advancement endeavor that doesn’t rise to the occasion of a full comprehensive campaign (with the signature elements of a campaign cabinet, a feasibility study, five-year timetable, and multiple funding targets). A special gift project can be built around either one particular audience or one particular funding objective. While not the significant undertaking so many schools pursue in the form of a comprehensive capital campaign, a special gift project can be a very effective means of capturing a strategic priority for a school in expedited fashion. While special gift projects can be swift and relatively simple, they still require the same foundational elements of a fully-articulated campaign, including a strong case, a sound plan, volunteer leadership, and a viable prospect pool. This session is designed as a road map for measuring the viability of a project and then organizing and executing it.