Newark Academy has generated excitement and engagement around its Day of Giving for the past seven years through innovative musical videos, earning numerous Circle of Excellence Awards. This session will explore the strategic thinking behind these successful videos and how they’ve reshaped our approach to community involvement and philanthropy. You’ll learn how to create buzz and inspire participation using video, with practical insights into planning, production, and storytelling. Walk away with fresh ideas on how to incorporate more videos into your own work, transforming how you engage your community and amplify your events.