Medical fundraising is an area of significant opportunity, but it has its unique set of challenges. These can span collaborating with partner hospitals, navigating the ethical complexities of engaging grateful patients and negotiating with medical research charities.

During this session, you will learn how Imperial College and the University of Helsinki are striving for success in medical philanthropy.

At a university constantly producing new knowledge, innovations, collaborations and events, how do you choose which news stories to write? And how do you keep a balance between the interests of your audience and what people within the organization want to send out? In this session, I will show how KTH works with content based on a number of target groups, and how these target groups are used to develop and prioritize ideas for content. I will also highlight how regular measurement and analysis of visibility is an important part of the process.

Do we decline donations when they come from dubious sources? What do we do if our alumni appear in dubious circumstances in the tabloids? How do we know whether something is wrong and what are the criteria for “dubious”?  Questions are hard and the answers are harder, but are there ways forward

“Mentoring programmes": Two showcases

Group and individual mentoring: How involvement of alumni and digital adaption can provide a more efficient use of often limited resources and other learnings from the two programmes.

Many of us have reached a point of exhaustion when it comes to technology. Does that mean that we are continuing to look at a future of organizing annual Skype conferences, Zoom-webinars and networking events on Google Hangouts? Not likely. The reality is that we value human contact too much to take the Higher Education industry 100 percent online but reverting to old practices is also not a viable option. So, events professionals like us will need to do what we do best: get creative. Come to this session to share and discuss your event strategies and experiences.  

“Students are future alumni and to stay connected with them after graduation you need to put in an effort. How do you recruit students to join your alumni network, sign up for newsletters etc.? Join us in sharing ideas and best practices.”

The importance of alumni relations is well understood in the Nordic countries already, but we still have universities and colleges setting up their first initiatives or revitalizing young programs. What are the first steps to take and which challenges need to be addressed? While this session is designed for those of us new to the field or running young alumni relations programs, experienced professionals will also get the chance to take stock of the trajectory of their work and swap stories about successes and roadblocks as well.