Do you want to be a data informed leader? CASE Insights can help. Through your CASE membership, you already have access to CASE Insights℠ data, standards, and research which enable you to demonstrate strategic impact and highlight success stories, while adhering to the ethical practices of the advancement profession. This session will highlight how CASE Insights can help you get started; stay current on today’s trends and opportunities; and build strategy with more in-depth data and resources. We will highlight key trends in philanthropy and alumni engagement. We will also share recent findings from our College and University Foundation survey. In this session you will discover how CASE Global Reporting Standards can provide foundational knowledge for you, no matter your role in advancement; learn how current shifts will change industry targets in the future (participation is out; engagement is in; identify ways your institution can implement forward-looking strategies that foster collaboration across advancement; and understand the tools available from CASE Insights to help you make data-informed decisions that achieve desired outcomes.