Increase Outcomes with Personalized URL Campaign Donor Reports
Mindy Hyde, Senior Director of Development, Georgia Institute of Technology, Jean Richardson, CEO, iFOLIO, Kaydee Self, Director, Donor Relations and Stewardship, University of South Carolina Foundation
Learn how to use highly personalized digital experiences with campaigns, portfolios, and analytics to effectively connect and engage donors and deliver digital transformation. During the pandemic, Georgia Institute of Technology sent 92,000 portfolios, generated 41,000 engaged donors, and $10 Million in commitments. The University of South Carolina Foundation took their endowment reports digital last year using iFOLIO to generate a PURL (personalized URL) for each donor with everything they needed to know and the ability to donate again from the same link. See examples of portfolios with digital + video + mobile and how they can be personalized and yet stay on brand. Learn tips to grow loyalty, engage donors, and develop opportunities.