In this lightning-fast session, I’ll condense 25 years of on-staff and client alumni magazine and higher ed communications experience into 60 ideas that you can use TODAY to make your print publications — including magazines, major anniversary publications, and even campaign materials more read, more loved, and more valuable.

From optimizing your print publications for the coffee table to techniques that can 8x the effectiveness of your headlines, to “engagement engineering” to make stories as feedback-friendly as possible, participants will come away with concrete ideas that they can implement immediately and make a real difference for their publications and communications.