Going Lean and Evergreen with Digital Marketing
9:00 AM - 10:00 AM PST
Speaker(s): Kate Wallace, Director of Marketing & Communications, St. Cloud Techinical & Community College
Learn how content marketing and storytelling is one of the most effective ways to jumpstart your digital marketing, especially with a small team. This session will outline how stories and evergreen content provide the most engagement in organic marketing and best bang for your buck in paid digital, while letting you use content again and again. We’ll provide some tips and tricks for finding stories and interviewing, along with what content sharing methods work best for a small team and budget, both paid and unpaid.