In April of 2023, Holyoke Community College held its third annual day of giving, #TogetherHCC: Drive to Change Lives, raising over $250,000 from 506 donors. Located in Western Massachusetts, HCC staff set out to raise their giving day game by implementing a donor-centered approach before, during, and after the big day. This session will provide practical steps and strategies for small shops to execute a giving day that both broadens the donor base and fosters a culture of philanthropy.