In the world of crisis communications, no two emergency events are the same. In this session, you will hear a unique first-hand account from a Public Relations professional who navigated a shooting crisis on their community college campus in Louisville, Kentucky on April 10, just hours after a mass shooting at a local bank took place a mile away. You will learn how to adapt in the moment of a crisis, identify key planning strategies and how to best prepare for an unexpected emergency event on your campus.