Imperial Valley College was the co-winner of the 2023 Aspen Award for Community College Excellence. This presentation will reflect on the institutional perspective and outline the success metrics and the marketing and resource development interventions that led to the Aspen Award. Focusing on the key areas of equity, access, completion and transfers, this presentation will expand on the campus culture, marketing, communications strategies, resource development initiatives, and partnerships at the college. Participants will learn successful how the college used student engagement, marketing, communication strategies, and grant opportunities to promote the college programs. The presentation will outline the journey from a rural Hispanic Serving Institution, the challenges and successes that paved the way to this recognition.