Campaigns 101
11:00 AM - 12:00 PM PST
Speaker(s): Matthew Ter Molen, Vice President, Institute Advancement, Rensselaer Polytechnic Institute
Competencies: Business and Financial AcumenIndustry/Sector Expertise
Elective Session
All of our institutions are either preparing for, in the midst of, or transitioning out of a campaign. In this session, we'll walk through the basics of a comprehensive campaign and review the essential ingredients for success. From planning to volunteers and the public launch, and current trends, this will be an opportunity to review the fundamentals of campaigns.