Campaign Basics for Deans
8:30 AM - 9:30 AM ET
Speaker(s): Jay Davenport, Vice President, Development & Alumni Relations, Virginia Commonwealth University
Plenary
Campaigns are now ubiquitous in college and university fundraising. What used to be periodic efforts to increase funds raised for projects or themes are now regular and sustained fundraising structures that are more frequent, pursuing larger and larger overall goals. We will review the basic planning framework of a campaign and explore its relevancy in today’s environment. We’ll also talk through the trends and pressures related to comprehensive campaigns in the context of national conversations about tuition, endowment size, and so forth.