Data & Data Systems- The power of prospect and engagement scoring
2:45 PM - 3:45 PM GMT
Speaker(s): Elina Cotterill, Data and Insights Manager, University of Oxford, Adriana Williams, Director of Development & Alumnae Relations, Marymount International School London, Christian Propper, Associate Director (Club and Campaign)
Who are your prospects? How do you know if you are focusing on the right prospects? Can you demonstrate the value of your prospects to your leadership? Many charities have limited resources for prospect management, yet choosing to dedicate your resources can create a real step change in your fundraising success. This session will explore how to use data to prioritise your prospects and, through careful segmentation, upscale your efforts.